ඉමක් කොනක් නොපෙනෙන කෘත්‍රිම බුද්ධි ශාපය

The Boundless Curse of Artificial Intelligence

Having spent considerable time experimenting with AI-assisted video production, I felt compelled to lay this out.

Since late 2022, the AI wave has matured into the omnipresent household doctor. We end up opening ChatGPT or Gemini more frequently than WhatsApp. Copywriters, video editors, and marketers have drastically streamlined their daily workflows…
In Sri Lanka, this wave hit hard around 2024. Once once-hidden AI models went public, everyone scrambled to become “early adopters.”
People ran mini-experiments… and the vast majority jumped headfirst into the holy crap, this is insane mindset.

Alright, pre-reading over. Let’s get straight to the real point.

Why Are Marketers Obsessed with AI Videos?

1. Cost Cutting: The single biggest driver. Post-economic crisis, companies hunted relentlessly for methods to extract maximum output for minimal spend. Then they discovered AI video generation models. If shooting a traditional commercial costs Rs. 2,000,000, generating an AI video off that exact script costs less than a tenth of that figure. The budget savings are astronomical.

2. Riding the Trend: Sri Lanka loves spinning completely unrelated trends. The prime example is Gen-Z targeted campaigns. When audience members started messing around with AI generations for fun, corporate brands felt FOMO and forced themselves to chase the trend.

So What Has Actually Shifted?

Don’t get me wrong—I’m not claiming AI video generation is inherently evil. Not at all. The real dilemma is that making a authentic film is a collaborative artistic journey involving everyone from the Storyboard Artist to the Sound Engineer pouring their raw talent into a single piece. In AI workflows, you usually have a couple of marketers, a couple of editors, and an algorithm performing half of the creative process automatically.

1. Soullessness: Let’s draw a controversial parallel: the global ICE vs EV war. The biggest argument thrown by gearheads against EVs is that EVs lack a “soul.” Think back to that legendary Sarasavi bookstore TV commercial with the uncle and the son-in-law (“How did you meet our daughter?”). Imagine if that exact ad had been generated via AI. Would it ever have birthed such a culturally legendary line? (Yes, I know AI is still an infant and will improve). But do you honestly believe sheer production quality can fabricate a human soul?

2. Authenticity: Most AI content looks homogenous. There is no striking uniqueness. As published in the JISEM Journal, audiences consistently prefer human-created content—even if it carries lower technical fidelity—over synthetic perfection. This is precisely why Coca-Cola faced severe public backlash over their AI holiday ads. Coca-Cola built its legacy on deep human connection, so when a brand like that repeatedly churns out cold synthetic ads…

3. The Internet Flooded with Synthetic Noise: I recently saw a girl post a heartfelt paragraph about a gift her boyfriend gave her—except she generated the entire text using AI. Sure, the grammar was flawless. But had she written it in her own raw, unpolished words, it would have been ten times more beautiful. Just like Instagram bred fake perfection, synthetic AI content is flooding every platform, turning into genuine digital fatigue for viewers.

What Can We Actually Do About It?

1. Mindlessly dumping raw AI videos erodes brand trust. Audiences aren’t blind—they recognize AI video campaigns immediately and know it’s a lazy cost-cutting tactic.

2. People are impressed by effort, not raw technology. Write a stellar script, craft an intentional visual plan. Look at the hilarious AI video Parinamaya made mocking the concert ad, or BMW’s tasteful Instagram experiments.

3. Inject a Human Touch at every opportunity. Access to AI tools is universal now. Inputting a quick prompt into ChatGPT doesn’t magically produce a masterpiece. Don’t aim to make a “cool AI video.” Aim to make a great video, and use AI as an efficiency tool along the way.

4. AI is merely a tool. The Artist is the creator. Work your AI models to death on heavy technical labor, but preserve the creative soul for yourself.

5. If possible, pick up a smartphone, film your actual face, showcase your real products, and speak directly. A simple human video generates far higher positive ROI than cold, unnatural synthetic renders.

In closing: AI will continue to evolve violently. Jobs will shift and collapse. But the day will come when the “Art vs. AI” bubble bursts.

AI can produce gorgeous visuals—but only when a real human creator stands firmly behind the wheel.

Cheers!
#AICurse #HumanTouch #CreativeMindset #SoulInArt